Vittorio Assaf: Entrepreneurial Journey, Net Worth, Serafina Restaurant Group, and Personal Life

Vittorio-Assaf net worth

Vittorio Assaf: Entrepreneurial Journey, Net Worth, Serafina Restaurant Group, and Personal Life

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The founder of the Serafina Restaurant Group is Vittorio Assaf. He was born and raised in Milan, where he graduated from the University of Urbino with a degree in Political Science. After working on the Milan Stock Exchange floor for eight years, Assaf left to chase a chance in the fashion sector. He carried with him the seeds of invaluable ideas that grew into a string of successful businesses when he moved to New York in 1985.When Assaf founded Café Candiotti in 1985, it soon rose to prominence in Manhattan and featured original artworks by Andy Warhol. Assaf puts his all into all he does, working nonstop and with unwavering enthusiasm. The culture, aesthetic, and love of food of Vittorio Assaf serve as the foundation for every menu item created for any of the Serafina Restaurant Group’s eateries.

Net Worth

He has a $500 million net worth.

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Early life

In addition to being a highly regarded model, Aoki Lee Simmons is notable in the fashion industry for her academic accomplishments. At the age of 21, Simmons has already left her mark in both academia and the fashion industry.

Her parents, renowned businesswoman and model Kimora Lee Simmons and renowned entrepreneur Russell Simmons, speak volumes about her background. Early on, Aoki started contributing to the Baby Phat brand, which is intimately related to the two of them.


The 65-year-old Vittorio Assaf was born in Milan, Italy, on November 29, 1958. According to accounts, he was raised in Milan during his whole youth. He began cooking with his grandmother when he was four years old, and she inspired him to pursue a career in food.

Assaf began cooking on his own when he was 12 years old, and he occasionally made dinner for 40–50 people. In addition to his passion for cooking, he never lost sight of his studies and achieved academic excellence, earning an honours diploma in 1977.

Vittorio continued his study by attending the Università degli Studi di Urbino Carlo Bo, where he graduated with a degree in Political Science. He then attended the Università degli Studi di Milano to study law.

Restaurant Business

After graduating from college, Assaf started working at Milan’s Stock Exchange, where he gained over 8 years of experience, according to his resume. Inspired by visions and novel ideas, he set his sights on the United States in the 1980s.

He opened Café Candiotti in 1985, and it became a Manhattan favourite very quickly.

The Serafina Group‘s proprietor

The Serafina Group was co-founded by Vittorio Assaf. The brand is a perfect representation of the sophisticated Italian cuisine, which tantalises our taste buds and dances with our senses. Assaf has lived in New York City for a number of decades, and the renowned yellow Serafina awning with the blue typeface emblem is a source of pride for the restaurant everywhere in the city. 

“We dedicate our dining establishments to our customers who choose fine Italian cuisine. These visitors demand the best, and they adore our laid-back atmosphere and décor with an Italian flair. Our delicacies are enjoyed by people from all over the world, and we take great satisfaction in offering excellence on all fronts.

Personal Life

Vittorio Assaf planting a kiss with Aoki Lee Simmons
Aoki Lee Simmons and Assaf were seen kissing.

Vittorio Assaf, a well-known person in the food business, made headlines lately because of his sexual relationship with social media personality Aoki Lee Simmons. The pair was seen together at St. Barts, and pictures of them holding one other close have been making the rounds online.

On April 2, Aoki Lee Simmons, 21, and Vittorio Assaf, 64, were seen sharing a kiss on a beach in the Caribbean. Aoki’s romance was confirmed by reliable sources, who revealed that they first connected while on vacation in St. Barths, a popular destination for the Simmons family.

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